When looking for a UK copywriter, you may find yourself a little perplexed by the wide variety of writers available. Some explanation and “myth-busting” may be in order for those who don’t recognise their digital copywriters from their SEO writers…
Exactly what is an SEO copywriter?
An SEO copywriter’s major goal is to help your page rise in the search engine results pages (SERPs) by focusing on the “optimisation” element of the writing process. What the search engine “bots” look for, what human visitors use in their searches and what keywords to incorporate in your content are all things they know. SEO material attracts both search engines and human visitors, which is a win-win situation for everyone (the ones with the money to spend on your products).
Who are web copywriters?
Using a web copywriter, you can structure your material and develop fresh, original, and interesting writing that encourages human visitors to engage with your website rather than simply bouncing to your competitor. In addition, they are well-versed in search engine ‘bot-friendly’ terms and strategic positioning…
For a second, don’t SEO copywriters do the same thing?
So, just what does it mean to be a digital copywriter?
Writing on the web is only one aspect of the job of a digital copywriter. If you’re looking for a full-service digital marketing agency that can handle everything from social media placement to email authoring to drafting press releases to writing blogs or Facebook updates, you’ve come to the right place.
The three letters – SEO – keep showing up again and again. SEO does not simply mean’search,’ however, as this fallacy is about to be debunked. All online content should be optimised to the fullest extent possible in order to get the most from it. If you want to rise in the search ranks, you’ll need to use this tool. If your website receives thousands of visitors every day, but none of those visitors turn into purchases, your SEO isn’t doing its job.
What’s the difference between the two?
Web copywriters, SEO copywriters, and digital copywriters all have a lot in common these days. As the Internet and its demands have changed, so has the evolution of copywriting. A digital copywriter now produces the type of content needed to flourish in today’s social, connected environment, taking into account all facets of SEO (regardless of the label they give themselves).
For many years, it was assumed that the only thing a website required to be successful was solid SEO. Things have evolved since then. Keywords are still important, but they are only one piece of the puzzle. The most important thing now is to produce content that is both entertaining and educational, as well as fresh and original. Strategically placed roadmaps directing human visitors toward their final goal, such as a checkout page or contact page, on your website. Some fantastic copywriting courses are available for those new to the world of copywriting who want to learn more about SEO and how digital copywriting is quickly becoming the preferred business tool due to social networking’s explosive growth.
Facebook, MySpace, and Twitter are the newest members of the social networking community.
If you don’t pay attention to social media, you’ll be missing out on a huge opportunity to connect with new customers and potential customers. SEO, social networking, and even video scripts for YouTube are all forms of copywriting that a good UK copywriter can blend effortlessly into a single, effective web presence that utilises all the various forms.
You’re wasting your money if you buy low-quality stuff at a low price. Invest in high-quality material, keep it fresh and up-to-date, and keep an eye on your SEO, and you’ll have a site that generates a return on your investment, boosts sales, and establishes a strong online presence.
